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Crisis Planning

If you sell a product to enough people, eventually, some day, someone will be involved in a mishap with it and you will find yourself the focus of some uncomfortable attention.  There is a right way and a wrong way to react to this kind of crisis.  Getting it right requires anticipating what might happen and then planning how you will react — what you will do, what you will say, and who will do the doing and the saying.  We all can cite examples of both kinds of outcomes; the difference is usually between those who planned for the crisis and those who did not.  I have developed crisis management plans, crisis communications plans and then trained all parties in how to deploy those plans.  And I’ve done so for some of the biggest, most well-known companies in the world, including airplane builders, airlines and government bodies.

  1. In a crisis, your company’s reputation will depend on how it acts, so plan ahead.
  2. When things are hot and heavy, it matters what you say and how you say it, so plan both.
  3. The planning process alone will absolutely uncover some weaknesses in your understanding of how your products are used and what might happen to those who use them.  Do the brainstorming before it matters.


Contact me to discuss your needs.