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About

Tom’s Bio

Tom is the owner of OceanLines Ltd., a creative arts company. He is also the publisher of OceanLines and founder of Marine Science Today, two online news magazines.  He is an award-winning marine journalist, science and aviation writer and long-time public communications specialist.  His writing has appeared in a wide array of publications; from Microsoft’s Encarta encyclopedia to newspapers and magazines around the world, to the preeminent Yachtworld.com boating website, with many others in between.

The Business…

OceanLines Ltd. provides companies and individuals with solutions to content creation and public communications challenges.  As an experienced writer, editor, photographer, journalist and public communications expert, Tom can help you set your goals, create a strategic plan and design and create the products and content you need.  Read about those here.

The Path…

Journalist – After graduating from Boston College, Tom started his career as a journalist with Aviation Daily, as part of the Ziff-Davis — later McGraw-Hill —  aviation publishing conglomerate.  He covered technical, regulatory and safety issues in the commercial aviation arena.  When his editor ran out of budget, he took vacation time and spent his own dime to get to, and cover the Paris Air Show as a member of the Show Daily staff.  When the brand-new MiG-29 Fulcrum crashed at show center that year after a bird strike, the Russian ejection seat’s stunning performance in saving the pilot became the biggest story of the show.

Trade Association PR – Tom was eventually seduced by the dark side of the Force and joined the Air Transport Association as a media spokesperson for the U.S. airline industry.  During the mid-80s, airlines were suffering from a perceived safety problem and Tom spent literally thousands of hours explaining the technical side of airline safety to national and international press.  Tom also served as director of airport policy for the trade group.

Corporate Communications – Tom then joined The Boeing Company’s helicopter division in suburban Philadelphia, where he served as the public relations manager for the V-22 Osprey program.  The revolutionary aircraft was canceled by then-Secretary of Defense Dick Cheney the week after Tom started, which was alarming given that he had just moved his young family from Washington to the western suburbs of Philly.  But he learned an important political lesson — if the United States Marine Corps wants something, it will get it.  Two years later, Tom returned to Washington, D.C., to take over the job of Director of Communications for Boeing’s government relations office in the nation’s capital.   He managed advertising and media relations in commercial aviation and international trade issues while at Boeing.  His favorite press trip took a group of aviation writers on a 747 delivery flight to London with British Airways, which flew the group back to the U.S. on the supersonic Concorde.  Tom was a member of the senior executive corps at Boeing and helped train many staff in crisis communications.

Government Public Affairs – In 1999, Tom left the Boeing to accept an appointment in the Clinton Administration as Assistant United States Trade Representative for Public and Media Affairs.  The administration was in the end-game of negotiating China’s entry into the World Trade Organization and wanted someone with Tom’s experience in global trade, and specifically China trade issues, to be their spokesperson.

Airline Communications and Public Affairs – In early 2001, Tom joined the German airline company, Deutsche Lufthansa, as its Director of Media Relations and Public Affairs for the Americas, as the company sought to expand its brand and presence in the North, Central and South American markets.  Tom also created the company’s first government affairs operation in the United States.  Tom created and maintained the crisis communications plans and training for all Americas-based Lufthansa staff.

Freelance Writer – After more than 20 years in corporate and government public affairs, Tom decided it was time to get back to his writing roots.  He discovered a way to ally those skills with his passion for the ocean and  he started OceanLines Ltd. as his freelance writing business in late 2006 and began publishing the online powerboat cruising news magazine OceanLines in late 2007.  The publication began to grow dramatically in 2008 and eventually served nearly 30,000 unique monthly visitors who perused nearly 100,000 pages of content devoted to the boats, voyages, technology, people and destinations of the powerboat cruising world.  OceanLines consistently broke news about new boats and technology long before the print magazines could publish, and visitors flocked to the site to see never-before-released photos of the newest boats in the industry.  OceanLines also often highlighted new products and boats in development and its readers were the first to find out about them.

Tom also founded a second online magazine, Marine Science Today, which brings the latest news about our oceans and all the life that depends upon them to a popular audience.  The publication officially launched on January 2, 2009 and in 2012 was taken over by his daughter Emily, a marine scientist from the University of Miami’s Rosenstiel School of Marine and Atmospheric Science.  Marine Science Today features original reporting and guest articles from researchers, students, scientists and staff writers all over the world.  Scientists discover new reasons nearly every day why we need to understand more about the vast marine world, not least of which is the central role the oceans play in controlling our environment.  So many of today’s popular headlines come from science originally conducted in the marine world.  You will read about it first in Marine Science Today.

No matter where Tom is, he won’t be far from either his keyboard or the sky or the ocean.  He’s been in the sky in everything from light aircraft to the historic Mach 2 Concorde, and at sea aboard everything from a 17-foot homemade wooden fishing boat to a 1,000-foot-long, 96,000-ton, nuclear-powered aircraft carrier.  The truth is, he’d rather be at sea than ashore and flying than on the ground.  Thankfully, wireless internet connections of all kinds continue to improve so he can write and file stories and manage his writing businesses from almost anywhere these days.  And that’s where you’re most likely to find him — anywhere, as long as it’s not on terra firma.

 

Sometimes a captain must conduct business while in shorts and barefoot, sitting on the prow of his ship.